Car Dealership
Event Ideas
Turn a dealership launch, customer appreciation night, or test drive event into a showroom full of energy. Racing simulators delivered, set up, and staffed at your lot.
Two pro Fanatec rigs with 48" widescreens running F1 2026. A crowd magnet that keeps guests on your lot longer. From $1,200.
Racing Simulator Dealership Events
The perfect centerpiece for the biggest days on a dealership's calendar.
Launch Events
Pull in a crowd and hold their attention with head-to-head racing. Keep foot traffic and energy high all day around the new model reveal.
Customer Appreciation
Give your best customers a premium, race-day experience that makes them feel valued and keeps them coming back.
Test-Drive Events
Build excitement while customers wait for a test drive. Racing sims keep the line moving and the energy up.
Why Dealerships Love Sim Racing
- ✓Keeps people on the lot longer. The more time visitors spend, the more opportunity for sales conversations.
- ✓A genuine crowd magnet. Glowing rigs and racing draw attention from the street and around the showroom.
- ✓Built-in conversation starter. It bridges visitors and your sales team naturally — no awkward cold opens.
- ✓Social shareability. Winners post their fastest laps, spreading your event across social media.
- ✓Brand-ready. Custom branding on the rigs and leaderboard matches your dealership's look.
Simple, Turnkey Setup
We handle everything so your team can focus on selling.
Deliver & Set Up
We arrive early and position the rigs for maximum visibility and foot traffic.
Staff & Operate
Our host runs the races and leaderboard all day so your team is free to sell.
Teardown
We pack up cleanly after the event, leaving your lot spotless.
Dealership Event FAQ
Where do the rigs go?
Anywhere there's a flat surface — the showroom floor, under a canopy on the lot, or inside a service bay. We'll help pick the highest-traffic spot.
Do you brand the rigs to our dealership?
Yes. We can customize the leaderboard and setup with your dealership name, colors, and branding for a cohesive look.
How many visitors can race in a day?
Two rigs rotate drivers quickly, so hundreds of visitors can get laps over a full event day. We can also run bracket tournaments for bigger crowds.
Do guests need sim experience?
No. Formula 1 2026 is casual-friendly, and our on-site host helps everyone get started.
What does it cost?
Half days start at $1,200 and full days at $1,800, all-inclusive. Multi-day launch events can be packaged — contact us for a quote.
Book Your Dealership Event
Tell us your event date and goals — we'll confirm availability and send a custom quote within 24 hours.